Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice Donald A. Hantula

ISBN: 9781317850748

Published: January 21st 2014

ebook

272 pages


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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice  by  Donald A. Hantula

Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice by Donald A. Hantula
January 21st 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 272 pages | ISBN: 9781317850748 | 3.66 Mb

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behaviorMoreConsumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management.

It comprises articles originally published in the Journal of Organizational Behavior Management.



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